Use your Domain Name in All Email Addresses
Friday, May 29th, 2009
Now that you have your own domain name, use it in all of your public email addresses. Do not use domains at your home’s ISP, or your work address. You want your email addresses to (1) help brand your theatre company; and (2) be flexible.
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Register Domains for at Least Two Years
Thursday, May 21st, 2009
How long should you register your domain name for? The minimum term is one year, but I recommend at last two years on the initial registration. Some search engines look at the length of the initial registration to help decide if the site is spam or if it is a legitimate effort at building a web presence.
Once your site is up and running, you should be vigilant and keep the registration information (your organization’s name, a person’s name, mailing address, telephone number, and email address) up-to-date. Information about your domain’s expiration will be sent to those addresses. Don’t let the expiration lapse! If you have less than one year remaining on your registration, renew it now!
Renew your domain for at least two years. You can renew for up to ten years, which is very convenient. But the risk with a ten year registration is that someone will forget about the domain name, and in ten years it will fall between the cracks and no one will take the lead in getting the domain name renewed.
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Get Your Own Domain Name
Tuesday, May 19th, 2009
There is no reason for your organization to be using anything other than its own domain name. Do not use a subdomain under someone else’s domain. For example, if you are the Smith County Theater Company do not use smithcountytheater.example.com, you should register something like smithcountytheater.com. Similarly, do not let your site be stuck under someone else’s domain name in folders or directories. So avoid using your ISP’s (Internet service provider) hosting space with their domain name, such as at example.com/smithcountytheater.
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Site Setup
Thursday, July 31st, 2008
ShowBizTheater Webhosting is built using Wordpress, the theme is from RockinThemes.com, and the photograph in the site header (the concert hall in the Sydney Opera House) is licensed from Mario Guidoux Gonzaga, a photographer at Flickr.
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Hello world!
Tuesday, July 29th, 2008
I’ve visited lots of theater group’s web sites, and there are lots of things that can be done to improve the site. Join with me as I discuss the web sites and make suggestions on how they can be improved.
I’ve been involved in the web since 1995, and have seen the standards evolve, technology advance, and more and more people come to the web. Unfortunately, since many theater groups are run by volunteers, the site is neglected, or is difficult to work with. Let’s see if we can learn some new skills, tweak the work that has already been done, and improve your theater web site.
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